A specialist digital marketing partner for travel agencies on both sides of the Atlantic.
Glycol Services was founded in September 2024 with a focused mission: to help travel agencies in the United States and United Kingdom turn online attention into booked travelers. We are headquartered in Cardiff, Wales, and we work with US-based call centers, UK high-street agencies, online travel agencies, niche tour operators, and destination specialists.
Travel is a uniquely demanding industry to market in. Search behavior is seasonal, customer trust is hard-won, the call-to-book conversion is fragile, and competition from large OTAs is unrelenting. We built Glycol Services because we believe small and mid-sized travel businesses deserve marketing partners who understand all of that on day one — not partners who treat travel as just another vertical.
The team behind Glycol Services has spent years inside travel sales floors, performance media agencies, and consumer brand marketing teams. We saw the same pattern repeat: agencies were paying for clicks that never picked up the phone, ranking for keywords that never converted, and running social ads with creative that did not match how travelers actually buy. In September 2024, we launched Glycol Services to fix exactly that — by combining performance marketing rigor with deep travel-industry instinct.
Our clients fall into a few clear groups. We support US-based travel call centers selling flights, cruises, and packages on Toll-Free Numbers. We support UK independent travel agencies offering bespoke holidays, group tours, and destination weddings. We also work with smaller online travel brands and tour operators that need a marketing partner who can take ownership of their growth funnel without disrupting their existing operations.
We do not chase impressions. We chase booked revenue. Every campaign we run is tied back to a measurable outcome — a tracked phone call, a quote request, a deposit paid. We treat your media budget as if it were our own, and we report on it with the kind of plain-English transparency that most agencies do not offer.
We are also small enough to care about every account. When you work with Glycol Services, you talk to the strategists who actually run your campaigns — not an account manager translating between you and a hidden delivery team.
Glycol Services operates from 46 Cpmet Street, Cardiff, Wales, CF24 0JB. Although we are based in the UK, our team works across US Eastern, Central, and Pacific time zones to support our American clients and their booking floors.
If you run a travel agency in the US or UK and you want a marketing partner who actually gets your business, get in touch. We will tell you in plain language whether we can help — and if we can, exactly how.